'Buy with Prime will be a game changer for our brand. Members will have the flexibility to shop from merchants directly, all while enjoying the fast, free delivery, seamless checkout and easy returns they've come to know and love from Amazon.' 'With the introduction of Buy with Prime, we're expanding where members can enjoy trusted and convenient Prime shopping benefits beyond Amazon, adding even more value to their membership. 'We always aim to exceed Prime members' expectations by offering more selection, exclusive deals, quality content and convenient features,' Jamil Ghani, vice president of Amazon Prime, said in the release.

Amazon is launching a program, Buy with Prime, that extends the convenience of Prime shopping to online retailers not on the Amazon retail platform.īuy with Prime will initially be available by invitation only for merchants using Fulfillment by Amazon and will roll out through 2022 as merchants are invited to participate, including those not selling on Amazon or using FBA, according to a press release.īuy with Prime will allow millions of U.S.-based Prime members to shop directly from merchants' online stores and access free delivery and free returns on eligible orders.

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